After acquisition, Austin software firm CopperEgg speeds up growth

Feb 13, 2014
Austin American Statesman

When a promising software startup is acquired by a bigger player, it often gets folded into the business and isn’t heard from again. The story is playing out differently at Austin’s CopperEgg, which was bought by Houston-based Idera in July


CopperEgg, which provides cloud monitoring services, operates as an independent division of Idera. With its parent company’s resources, it has launched a new wave of expansion


Late last year, CopperEgg, which provides cloud monitoring services, recruited an Austin software industry veteran as its CEO and has grown from 12 to 25 employees since the sale closed. It plans to add at least another 25 employees this year in sales, marketing, development and product management


CopperEgg, founded in 2009, provides cloud monitoring for applications, websites and servers. It has 1,000 customers


Idera sells systems and applications management software, including performance monitoring, backup and recovery. It was founded in 2004 and has 13,000 customers worldwide


The company doesn’t disclose financial information, but according to an Inc. 500 profile, Idera had revenue of $34.9 million in 2012, up 60 percent over a three-year period


CopperEgg was backed by $4.1 million from Austin-based Silverton Partners and investors. The company’s name is a reference to the “Egg of Columbus,” which refers to a brilliant idea or discovery that seems simple or easy after the fact


When the acquisition was announced, CopperEgg officials said the move was intended to speed its growth


CopperEgg has doubled its customers from 500 to 1,000 since the acquisition, and plans to triple that by the end of the year. Another goal is to double revenue every quarter


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