Austin’s Compare Metrics raises $3.8 million for growth

May 14, 2014
Austin American Statesman

Austin startup Compare Metrics, which helps online retailers better connect with shoppers, has raised $3.8 million to expand product development and add workers

The company, founded in 2012, has developed a software platform that lets websites customize the product content they provide to shoppers

It works by allowing consumers to use their own words to describe their preferences and style, rather than having to choose from standardized terminology and keywords. The tool understands and reacts to what the consumers want, and presents products based on their preferences

Compare Metrics has signed 10 major retailers as customers in categories including fashion, home goods and beauty, said CEO and co-founder Garrett Eastham. Customers include Lenovo, Fresh Pair, Rebecca Minkoff and the Wasserstrom Co.

Austin Ventures was the lead investor in the deal, with participation from other investors including Capital Factory, Floodgate, Hurt Family Investments and Contour Ventures

The company has raised a total of $8 million

Compare Metrics has 32 employees and plans to add up to 10 more this year, in development and other areas

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