Austin’s GSD&M lands national Chipotle account

May 30, 2014
Austin American Statesman

In a sign of Austin’s growing presence on the national advertising stage, Central Texas agency GSD&M said Thursday it has landed a deal to represent Chipotle Mexican Grill, one of the country’s fastest-growing restaurant chains


GSD&M will be working on Chipotle’s traditional advertising component, handling the media planning and buying business as well as some of their creative projects. It wasn’t immediately clear how many new jobs the account could generate for GSD&M


The Austin advertising sector recently posted its largest employment figures in more than a decade, and the region continues to add new ad agency and client names to its growing roster


With more than 1,600 locations and $3 billion in annual sales, Chipotle is a sought-after account in the national advertising scene. The company said it spends 1.7 percent of its revenue, or an estimated $54 million a year, on marketing efforts that includes original series work, local marketing programs and its overall traditional advertising efforts


“Our approach to marketing relies on an integrated effort between our internal creative group and a select team of specialized agencies,” Mark Crumpacker, chief marketing and development officer at Chipotle, said in a written statement. “We have a well developed vision for our brand, but we are always looking for fresh approaches to our marketing. Right now, we are looking to strengthen our more traditional advertising and we are excited that GSD&M will be joining our team to help with that effort.”


“Chipotle is one of the most successful, forward-thinking companies in the country. The fact that they are choosing to do business here speaks volumes about how attractive the Austin’s creative community has become,” said GSD&M’s Chief marketing officer J.B. Raftus


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