Austin advertising firm McGarrah Jessee plans hires after landing Whataburger account

Jan 8, 2014
Austin American Statesman

Austin advertising firm McGarrah Jessee plans on hiring about a dozen new employees after a recent account win from the fast food chain Whataburger

The firm was recently awarded media planning and buying duties from Whataburger after a four-month search

“Whataburger customers are better connected at home and on the go than ever before and we have an opportunity to evolve with them in the digital space,” said John Lee, marketing and innovation director for Whataburger. “(McGarrah Jessee) showed us a clear vision for that evolution, as well as developing innovative plans for our offline marketing.”

The Austin agency has handed creative duties for Whataburger since 2003

Brian Wheelis, McGarrah Jessee’s director of media engagement, called Whataburger an “iconic brand in Texas and beyond.” San Antonio-based Whataburger operates more than 750 restaurants in 10 states

Currently at nearly 100 employees, the firm will hire 12 to 15 new staff members to handle the additional duties, company officials said

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