Austin agency GSD&M behind Southwest Airlines' major rebranding

Sep 9, 2014
Austin Business Journal

GSD&M, the Austin based advertising agency, has teamed with a host of other advertising and marketing firms – including Austin’s Razorfish – to launch a new brand experience campaign for Southwest Airlines

The Dallas-based airline unveiled the new look on Monday that will be spread throughout its national footprint later this fall

The campaign includes a new company logo and new livery for its planes. There's also new in-flight materials, and a revamped customer experience online and in airports. Other firms that were involved in the campaign include Lippincott, Camelot and VML. GSD&M has worked with Southwest for 31 years

“For more than three decades, GSD&M has partnered with Southwest Airlines, so we certainly understand and believe in the power of Southwest’s Heart,” Marianne Malina, president of GSD&M, said in a statement announcing the campaign. “We were thrilled with the opportunity to partner with an extraordinary and talented team to bring Southwest’s love of People front and center. This work is a celebration of the great brand that Southwest has become and, most importantly, where it’s headed next.”

This is the latest big win for GSD&M, which was named the agency of record for the Hampton hotel and hospitality chain earlier this month, and also recently picked up accounts with Northwestern Mutual and Chipotle

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