Austin company attracts retailer GameStop as first major client

Jul 31, 2014
Austin Business Journal

Shelfbucks Inc. has attracted GameStop Corp. as a customer, the first major retailer to use the Austin-based company’s product information technology


Grapevine, Texas-based GameStop (NYSE: GME) operates nearly 6,700 video game retail stores — representing quite a coup for Shelfbucks, which is just 18 months old


GameStop agreed to deploy Shelfbucks beacon-based technology that sends store and product information to consumers’ smartphone while they’re in the stores. It will launch in several test markets that include Austin and College Station in August, officials said in a news release


Here’s how it works: A shopper browsing store aisles interacts with Shelfbucks beacons using a smartphone to access content, promotional offers, ratings and reviews, and relevant data on nearby products. The system avoids unwanted messages on a smartphone by requiring users to opt in to the system


Shelfbucks was founded in February 2013 as Bricktrends Inc. and relaunched later in the year as Shelfbucks. It now employs 17 workers and plans to employ 28 by the end of the year, company officials said


In January, Shelfbucks enlisted Catherine Lindner as chief merchant officer. She was previously vice president of retail marketing for Walgreens Inc. (NYSE: WAG)


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