Austin egg producer hatches $2.2M financing transaction

Sep 29, 2014
Austin Business Journal

Vital Farms Inc., an organic egg producer, reported a $2.2 million financing related to a transaction between two private equity firms, company officials said Friday


The Austin-based company first reported the deal in two separate Thursday filings with the U.S. Securities and Exchange Commission


“This is not a company transaction,” CEO Matthew O’Hayer said, "it was a transaction between two private equity firms. The company didn't raise any money here."


Vital Farms, founded in 2007, sells gourmet eggs in several states and stores such as Whole Foods Market Inc., HEB and Central Market. It employs 60 workers, O’Hayer has said


In August, Vital Farms reported raising a $4.5 million financing from five investors, according to another SEC filing. At the time, O’Hayer declined to comment on the financing source or what the company planned to do with the capital


In addition to a 27-acre farm in South Austin, Vital Farms operates a distribution center in Austin and farms in California, Oklahoma, Arkansas, Missouri and Georgia. Instead of corn or soy, Vital Farms chickens live outdoors and fed pasture grass, which makes their eggs healthier and tastier, O’Hayer said


In March, the company leased 10,000 square feet in Pecan Business Park at 3913 Todd Lane



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