Austin home automation startup raises portion of $1.3M financing

Aug 27, 2014
Austin Business Journal

WigWag Inc., a home automation startup, reported raising $685,000 of a planned $1.3 million financing


The Austin-based company collected the capital from eight investors, according to a Tuesday filing with the U.S. Securities and Exchange Commission


WigWag, which was launched in 2011 by two former executives of videoconferencing company LifeSize Communications Inc., developed a home automation product that’s designed to for a wireless connection to sensors attached to a variety of appliances such as lights and door openers


In mid 2013, WigWag more than tripled a $50,000 funding goal by raising more than $153,000 from 715 investors after just one month on crowdfunding website Kickstarter


The company, founded by Ed Hemphill and Travis McCollum, employed five workers in Austin and one in China at the time of the Kickstarter campaign


Austin-based LifeSize Communications, founded in 2003, develops high-definition video and communications systems for corporate customers. In 2009, it was acquired by Switzerland-based Logitech International SA (Nasdaq: LOGI) for $405 million



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