Austin social media companies merge

Apr 3, 2014
Austin American Statesman

Two fast-growing Austin social media companies — Spredfast Inc. and Mass Relevance Inc. — have merged in an effort to create a bigger player with a broader set of offerings


The combined company will take the Spredfast name and will be led by Spredfast CEO Rod Favaron. Mass Relevance CEO Sam Decker will join the company’s board of directors and serve as executive adviser


Spredfast, founded in 2008, develops software that brands and companies use to manage their social media efforts across multiple sites including Facebook, Twitter, YouTube and Vine


The company, which has 200 employees, has raised $60 million from investors including Austin Ventures, InterWest Partners and OpenView Venture Partners. Its 300-plus customers include General Mills, Target and REI


Mass Relevance, founded in 2010, aggregates social media content for more than 200 clients including MTV Networks and CNN


Mass Relevance has raised $5 million from investors including Austin Ventures, Battery Ventures and Floodgate. It has 150 employees


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