Austin startup Shelfbucks aims to help retailers connect with customers

Sep 27, 2013
Austin American Statesman

Austin startup Shelfbucks wants to change that with smartphone technology that lets retailers and brands make targeted offers to customers in stores


Shelfbucks, which was founded last year, raised $1 million in August and will close on an additional $500,000 on Monday. About 40 investors participated, including former Bazaarvoice CEO Brett Hurt, HomeAway co-founder Carl Shepherd and Joshua Baer, founder of technology incubator Capital Factory


Shelfbucks has developed a sensor-technology based tool that will communicate with customers’ cellphones. Based on the interaction, retailers can guide them to special offers, send them coupons and promote additional merchandise


Erik McMillan, Shelfbucks founder and CEO, will debut Shelfbucks’ product at the technology industry conference Demo, which is scheduled for Oct. 15 in San Francisco


The six-person company will begin testing the technology in stores this fall and hopes to roll it out with retail customers in mid-2014


McMillan has a background in retail-related technology business. In 2009, he started BestFit Mobile, which develops mobile apps for clients including Herbalife, Michaels Stores and Harris Teeter. The Austin company has about 50 employees


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