Austin startup ready to sell bands that will charge Apple Watch

Feb 6, 2015
Austin Business Journal

The founding CEO of Mutual Mobile Inc. has launched a company developing a watch band designed to recharge Apple Inc.'s upcoming watch


John Arrow, who is now chairman of Austin-based app company Mutual Mobile, said Reserve Strap is designed to inductively charge both versions of the Apple Watch while they're being worn. The watch band's technology is expected to extend the Apple Watch's battery life by 125 percent, according to Reserve Strap


The watch is scheduled to ship in April and the company is taking pre-orders for $249.99. The Reserve Strap product, which is also expected to be released that month, includes two curved lithium polymer cells embedded in a silicon polymer band


Arrow, an Austin native lauded by Forbes a few years ago for being an outstanding entrepreneur under 30, founded Mutual Mobile in 2009 with a group of University of Texas friends. The company develops infrastructure to enable businesses to operate mobile applications. Two years ago, it employed about 320 workers, 225 of whom were locally based


In August 2013, Mutual Mobile sold for an undisclosed amount a minority stake of the company to London-based advertising giant WPP PLC. As part of the deal, Arrow was appointed chairman of the board while Chief Operating Officer Tarun Nimmagadda and Chief Technology Officer Mickey Ristroph were appointed co-CEOs



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