British Airways inaugural flight in the air on way to Austin
Mar 4, 2014
Austin Business Journal
British Airways' inaugural flight between London and Austin in the air and en route to the Texas capital
The flight, which marks the first regular transatlantic service for Austin-Bergstrom International Airport, will travel once a day back and forth between the two cities five days a week immediately, with daily service expected to begin in May. The first flight is set to land in Austin Monday just after 5 p.m. with the first flight back to London set to depart around 8 p.m.
The route is using a Boeing 787 Dreamliner, which was instrumental in the airline being able to efficiently service markets such Austin. At the time the route was announced, British Airways had ordered 24 of the new 787 aircraft to be delivered over the next four years. The airline is planning on ramping up its flights between Austin and London as the planes are delivered
Austin has also come out in support of the route. The city offered a $450,000 to assist an advertising campaign to help raise awareness for the flight – such as flags lining downtown bridges – and has hosted several events promoting the route
If all goes well, the route is expected to have a significant impact on the areas' economy. The new route will be Austin's first transatlantic flight and is expected to bring an economic impact of $69.7 million for the first year and grow to $74 million annually after three years. British Airways' plans will also tie in with a proposed six- or seven-gate expansion to Austin-Bergstrom International Airport included in the airport's new master plan