C3 Presents, SXSW could anchor East Austin creative hub

Apr 21, 2014
Austin Business Journal

C3 Presents and SXSW Inc., two of the biggest players in the Austin and national music ecosystem, could end up located within blocks of each other as they look to move their headquarters into office spaces in proposed developments on the fast-growing east side of Austin

If both moves pan out, it could create the basis for a new East Austin creative hub, part of the rapidly changing development push east of I-35. The possible move of two of Austin’s main music-related companies to the city’s east side would add even more momentum to the shift of the music scene away from the traditional downtown core west of Red River Street

In recent years handfuls of clubs have opened up along East Sixth Street and in other pockets including the quickly changing area around 12 th and Chicon streets

Earlier Thursday, the Austin Business Journal first reported SXSW is looking for new space downtown. One possible new home for the festival company would be in the planned development of the 11-acre Plaza Saltillo area as part of a project proposed by a group called the Saltillo Collaborative, which includes Trammell Crow Co., Constructive Ventures Inc. and the Guadalupe Neighborhood Development Corp.

If that project happens – it's one of four proposals under consideration by the Capital Metropolitan Transportation Authority board – SXSW would be located a few blocks from the eventual new home of C3 Presents, which is slated to be one of the main tenants of a mixed-use development on the former Arnold Oil property at Sixth and Chicon streets. That project will be called Eastside Village and will feature 7,500 square feet of office space, 348 apartment units and 94,500 square feet of Class A office space

Charles Attal, one of the founding partners of C3, which produces Austin City Limits Festival and Lollapalooza, said he and his partners aren’t commenting publicly on the project. C3 is currently headquartered in office space at the corner of Sixth and Lavaca streets

SXSW has outgrown its 20,828-square-foot office building on Bowie Street that it had purchased in 2010, across from the headquarters of Whole Foods Market Inc. (NYSE: WFM). The possibility of SXSW as a tenant of the Plaza Saltillo project has been a subject of discussion in public hearings on the four proposals, though company officials have stressed that the talks are still very preliminary

Lorenz is president of Constructive Ventures Inc., the lead development company for the Saltillo Collaborative team

Saltillo Collaborative has proposed 470 residences, 170 of which would be designated for affordable housing. The team has also included a 132,000-square-foot creative office space as well as a hotel and retail space. The team's vision was endorsed by the local neighborhood group, the East Cesar Chavez Neighborhood Planning Team

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