CEO: Yodle to add hundreds more workers in Austin

Oct 9, 2014
Austin Business Journal

Yodle Inc., an online marketing software maker, plans to grow to 800 workers in Austin within two years, its CEO said Wednesday


Court Cunningham said the New York-based company has released three new products in the past 18 months that has driven enough business to keep hiring more workers. Yodle already employs 550 workers at its North Austin building off I-35 that was previously a Dell Inc. call center


Cunningham said he visits the Austin office at least once every quarter to give workers an update on the company


Yodle, which was founded in 2005 as Natpal Inc., employs 1,200 workers in its five locations. It began operating in Austin when it acquired ProfitFuel Inc. in 2011. At the time, ProtitFuel — a search-engine-optimization company — employed 220 local workers. Yodle's local office is now the company's largest operation


The Austin office includes mostly sales and marketing workers, but it also includes a small technical development team, Cunningham said. Yodle's website lists eight jobs currently available in Austin


Yodle sells its software to small businesses — companies with fewer than 20 employees — that are eager to market online. The average customer spends $350 per month, he said


He considers California-based Yelp Corp. to be Yodle’s main competitor. Yodle’s revenue has nearly doubled from $87.6 million in 2011 to $161.9 million in 2013, according to a filing with the U.S, Securities and Exchange Commission


In July, the company filed documents to complete a $75 million initial public offering to reduce debt in combination with making acquisitions. Since launching, Yodle has raised $40 million in venture capital from Draper Fisher Jurvetson, Bessemer Venture Partners and Jafco Technology Partners, the filing indicates



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