Clink events company acquires The Simplifiers' clients, secures international partnership

Aug 27, 2014
Austin Business Journal

Clink, an Austin-based event production and destination management company, is on pace for big growth this year thanks to a large client acquisition and a partnership with a global events consortium


The client acquisition comes from a deal to take over the book of business of The Simplifiers, which is closing so owner and CEO Mary Baird-Wilcock can relocate to the United Kingdom and focus on wedding planning and international business


Terms of the deal were not disclosed. The transaction adds a 50/50 mix of corporate and social events to Clink’s portfolio, which co-owner Denise Silverman said was roughly the business’ mix prior to the deal


“This is a perfect fit for us because along with The Simplifiers we were one of the only companies in this space with a balance of corporate and social,” Silverman said. “We’ve already let the clients know that we’re going to treat them as VIP clients and we want them to get the best experience possible.”


Clink’s event clients include The Thinkery Museum, Texas 4000 for Cancer, La V Restaurant, and Hyatt Regency Austin. It currently has eight employees and co-owner Tanya Posavatz said the company will decide on making new hires based on its success in signing deals for prospective clients that came with leads it acquired in the deal with The Simplifiers


The company’s 2013 revenue was $1.3 million and it is on pace for $2 million this year


Clink has also been named the Austin affiliate for the Hosts Global Alliance, which refers global Fortune 500-level clients to local companies when they need event services in a particular city. As part of the deal Clink will match up the needs of the global businesses with the capabilities of Austin companies


The HGA selects one firm in cities that are desirable for events, making Clink the conduit in Austin for other companies looking to do business with big-dollar clients


Posavatz said the combination of Austin’s “cool city” reputation with its ability to host large events such as Formula 1 racing makes the city attractive to companies all over the world



Print Article opens in new window