Expansion on the way thanks to Bulldog Solutions' software gambit

Aug 27, 2014
Austin Business Journal

Bulldog Solutions, an Austin-based marketing technology firm with 75 employees, announced its first new clients to take advantage of the company’s new Gameplan marketing software that was developed to analyze and find inefficiencies in marketing plans of major corporations


Epsilon, a marketing services firm, and Zebra Technologies, which is purchasing the enterprise business of Motorola Solutions, are two of the 10 clients that Bulldog has enrolled in the Gameplan software that was a multi-million dollar investment for the company to develop with help from the market strategy firm Thinktiv


Darin Hicks, CEO of Bulldog Solutions, said Gameplan continues a shift for the company that began in 2010 to offering marketing technology services to large clients, typically with more than $500 million in revenue. Hicks said the software is attractive to those companies because their marketing departments and campaigns are so diffuse that it can be hard to coordinate multiple components and find inefficiencies


“It’s viewed as essential for those larger businesses because you learn where there are gaps and overlap in a strategy, and it integrates into other solutions like Eloqua or SalesForce,” Hicks said


Using the software to analyze different audience metrics for a campaign, companies can find when they’re oversaturating their targets with messages or not reaching them enough, or when they’re not guiding prospects properly into their sales funnel


TechFlash: Austin's best tech news in your inbox, every weekday. Subscribe for free here


Hicks wouldn’t disclose the company’s revenue but said it is still less than $20 million per year, with average growth of 30 to 40 percent


To continue the company’s growth and strategic expansion Hicks said management is considering taking on investors to fund development of more tools in the Bulldog Marketing Cloud, of which Gameplan is a piece, and to cover increased marketing and sales efforts. Some of that capital could come from outside investors but two of the company’s biggest financiers have been SSM Partners of Memphis and Stonehenge Capital out of Dallas



Print Article opens in new window