Federal filing reveals People Pattern details

Jan 7, 2014
Austin Business Journal

A regulatory filing revealed additional details about the financing announced last week by software maker People Pattern Corp.


Last week, People Pattern announced completing $4.5 million Series A round of funding from an unspecified number of investors that included California-based Mohr Davidow Ventures


But in a Monday filing with the U.S. Securities and Exchange Commission, the Austin-based startup reported raising only $3.8 million of a planned $4.7 million financing from three investors


The company, which was launched in March 2013 by Spredfast Inc. founder Ken Cho and University of Texas professor Jason Baldridge, develops software designed to manage audience segmentation and user classification platform for data-driven marketing. It employs eight workers


The capital is expected to enable People Pattern to deploy its platform that is designed to automate the collection and analysis of audience data, officials said last week


Cho previously founded VerveLabs Inc. and Spredfast, which now employs 150 workers. He stepped down from the Spredfast’s CEO position in 2011 and is still a board member


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