Fitness software maker Gritness increases seed funding amount

Sep 15, 2014
Austin Business Journal

Gritness Inc., a schedule management software maker, has raised a $134,000 seed funding from an angel investor

The Austin-based company, which launched last year, has now receiving $364,000 in investment capital, co-founder Tommy Fad said

In May, Gritness launched its third version of a mobile application designed to help fitness buffs find each other. The company now employs seven workers

Fad and co-founder Jason Whitson created the app after struggling to organize cycling events with their peers using existing social platforms. As a result, they decided to create one for sports enthusiasts in late 2012. The Gritness application lists activities such as group runs, bike rides, boot camps, yoga classes and swimming activities

Central Texas has become home to a growing number of startups like Gritness that are looking to cash in on the growing market for tech-centric fitness products

For example, software maker FitChimp Inc. has created a corporate fitness program with an application that designs individualized workouts that last only 2 to 5 minutes

In late 2013, Austin-based MapMyFitness Inc. was acquired by sports equipment giant Under Armour Inc.for $150 million. MapMyFitness continues to operate in Austin as a division of Under Armour, which is based in Baltimore

In September 2013, Round Rock-based Light Bohrd Inc. was selected from 4,000 startup applicants to receive the $25,000 top prize at the Under Armour Future Show. Light Bohrd has developed T-shirts with embedded lighting and company officials plan to reach a development and distribution deal with Under Armour

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