Houston food company moves corporate headquarters to Austin

Nov 1, 2013
Austin Business Journal

My Fit Foods — a prepackaged healthy food retailer — has moved its corporate headquarters to Austin from Houston with plans to expand its staff and market share


Founded by Mario Mendias, a former personal trainer, in Houston in 2006, My Fit Foods likely will go head-to-head with Austin-based Snap Kitchen for attracting customers who want fresh meals at a moment’s notice


Like Snap Kitchen, My Fit Foods emphasizes fresh, nutritious portion-controlled foods, many that are gluten-free


The new My Fit Foods headquarters is located at 5000 Plaza on the Lake near the Pennybacker Bridge on Loop 360. The company leased 8,683 square feet and currently has about 30 full time employees at the corporate office. More Austin employees are based at the company’s 13 Austin area stores, seven of which are located in HEB grocery stores


The company recently recruited national talent for executive positions, including Harry Reo as chief operating officer. Reo is the former vice president of sales and membership for 24 Hour Fitness, who moved to Austin from San Francisco


“Relocating to Austin was very important to me for a number of reasons, including Austin’s rapidly growing economy, high-quality talent and the city’s focus on health and fitness,” Mendias said in a statement


My Fit Foods currently operates 78 stores in five states. The company has grown with support from one of the largest national private equity funds focused on consumer brands — TSG Consumer Partners LLC located in New York and San Francisco


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