Jamba Juice selects LatinWorks for national campaign

Nov 22, 2013
Austin Business Journal

Austin advertising and branding firm LatinWorks has been selected as the creative agency for Jamba Juice Company (Nasdaq: JMBA)

LatinWorks will direct market campaign development for Jamba Juice as the company emphasizes its Whole Food Blending and Juicing portfolio, with an emphasis on developing a cross-cultural campaign that translates the California-based company’s branding across the country

To do that, LatinWorks will highlight the company’s status in the health and wellness space and play off cultural shifts toward healthy living

"LatinWorks is excited to develop work that will demonstrate a very broad geographic and cultural reach,” Sergio Alcocer, LatinWorks’ president and chief creative officer, said in a statement announcing the selection. “We are extremely proud to partner with such a forward-looking company like Jamba Juice.”

Advertising from LatinWorks’ efforts with Jamba Juice will debut nationwide at the beginning of 2014. The company is the second-largest advertising firm in Austin according to data compiled by the Austin Business Journal, with 130 employees and $23 million in gross income in 2011

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