Maryland health care tech firm moving to Austin

Dec 29, 2014
Austin American Statesman

A Baltimore software company is moving to Austin to leverage the new University of Texas medical school as it builds a healthcare marketplace

VitaTrackr Inc. develops software designed to improve the use of data in health care by making it easier to track and share information

The company plans to work with Dell Medical School as it creates a health data marketplace, which will enable the movement of health data from between patients, doctors and other providers, with patients’ consent

Founder and CEO Brian Baum said “the fact that Austin has supported the construction of the first new medical school attached to a U.S. research university in the country over the last 50 years is evidence of its commitment to the health of the community and its intent to shape the future of health care.”

VitaTrackr, founded in 2011, plans to test and launch its marketplace in mid-2015. The goal is to give doctors and other healthcare providers access to all the care a patient has received, whether it’s at a primary care office, a walk-in clinic or a pharmacy

Baum said the marketplace would reduce healthcare costs by making the system more efficient. For example, if doctors could review previous medical tests and procedures they could avoid duplicate tests, which cost the healthcare system billions of dollars annually

The seven-person company is currently backed by private investors and intends to raise its first round of funding in Texas in the beginning of the year

Baum said he believes the Austin medical school, which will admit its first class in 2016, will draw other health care technology startups to the region

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