Medical school prompts Baltimore startup to relocate to Austin

Dec 22, 2014
Austin Business Journal

A Baltimore software company is relocating to Austin based largely on the building of the University of Texas' new medical school


The seven-person startup, called vitaTrackr Inc., develops software designed to improve the use of data in health care by improving access and outcomes while lowering costs. The company, 


founded in 2011, is developing a health data marketplace designed to enable the movement of health data from the point at which it is created to qualified destinations, according to a 


company statement


VitaTrackr plans to beta test its product and launch in early 2015. Construction of the first new medical school attached to a U.S. research university in more than 50 years is evidence of 


its commitment to the health of the community and plan to shape the future of healthcare, according to CEO Brian Baum


"The Dell Medical School was a significant factor in our decision to come to Austin," he said


About a year ago the ABJ published a cover story forecasting economic activity such as this


Baum was previously the president of Stayhealthy Inc., president of U.S. Preventive Medicine, and CEO of Health Record Network, according to his online profile


The University of Texas Dell Medical School, which was approved by the state's voters in October 2012, is being constructed across the street from University Medical Center Brackenridge. 


The site is north of downtown and on the southern portion of the UT campus — or south of Martin Luther King Jr. Boulevard, between I-35 and Trinity Street. It's scheduled to accept its 


first class in 2016


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