N.Y. software company expanding Austin presence

Feb 24, 2014
Austin American Statesman

A New York software company that’s backed by Google Ventures is expanding in Austin to tap into the region’s labor pool


Signpost, which offers an automated marketing platform for small businesses, currently has 25 employees here and hopes to reach 100 by year’s end


The company opened at office in Austin after researching five cities including Scottsdale, Ariz., Salt Lake City and Chicago


“We looked at quality of life, the cost of doing business and most importantly, readily available talent,” said Signpost co-founder and CEO Stuart Wall. “We posted job listings for sales reps in all five markets and went and interviewed in two of them. We found we had the best candidates in Austin, and that’s why we’re expanding there.”


Signpost is the latest company based outside of Austin to announce expansion plans here. Last week, Australian software maker Atlassian said it is opening operations in Austin to support its expansion in North America. It plans to eventually hire as many as 300 workers in Central Texas


Founded in 2010, Signpost has raised $15 million from investors including Google Ventures, OpenView Venture Partners and Spark Capital


Today, 10,000 companies use Signpost to handle their presences on platforms such as Facebook, Yelp, Foursquare and other sites such as Bing, MapQuest and Yahoo. The service costs $150 a month


Signpost keeps a database of a business’s customers and markets to them by offering sales or special offers. It also sets up daily deals and other outreach programs


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