New name, new look for Lincoln Village shopping center

Apr 21, 2014
Austin American Statesman

A languishing Central Austin shopping center has a new name and will soon get a new look. Lincoln Village, 6406 N. Interstate 35, has been rechristened The Linc by its owner, Beverly Hills, Calif.-based Misuma Holdings

Misuma Holdings, which says it specializes in “acquiring underperforming but well-located real estate,” purchased the center in April 2013

The 180,000-square-foot center is largely empty and will soon have another vacant storefront when Gold’s Gym, one of its largest tenants, departs this summer. The gym plans to relocate to a nearby building that once housed a Sheplers Western wear store

Remaining tenants include the Marchesa Hall and Theatre, Sprint, an H-E-B training center, Men’s Wearhouse, Vision Source, Chase Bank and FedEx Office

Misuma Holdings says it plans to focus on recruiting “Austin-centric” shops and restaurants to the center. Some spaces might be made available to pop-up merchants or converted to offices, as well

The area is becoming more desirable, executives said, because of Austin Community College’s plans to revamp the adjacent Highland Mall property. A Capital Metro light-rail station is also nearby

Improvements to The Linc will start soon, Misuma Holdings said. Building facades will be remodeled to make storefronts more prominent, landscaping will be upgraded and new signage will go up along I-35 and throughout the center

The developer is also planning to make the center more pedestrian friendly and will add gathering spots and areas for outdoor dining

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