SH 45 N becoming key corridor

Oct 2, 2014
Impact News

When developers announced in September they were knocking down the Garden Ridge store near SH 45 N and I-35 to put in new national retailers, it hardly came as a surprise to those paying attention to the area


The SH 45 N toll road has added a new corridor for residents to access businesses, services and living areas. A roughly 2-mile stretch between I-35 and Loop 1 seems especially viable, according to local officials


Traveling west on SH 45 N from SH 130 drivers can see not only mainstays such as Dell, Inc. and the La Frontera shopping center, but also new developments such as an office building, a new hotel, the construction of a university campus and a hospital


The most recently announced addition to the corridor, a development to be built where the Garden Ridge store stands, will house national retailers in 100,000 square feet of space


The current building will be completely razed, and a new, modern shopping center will be built in its place, according to Andrew Sudderth, senior vice president of brokerage at The Retail Connection, which has been contracted to bring stores to the center


Sudderth said the new center should be open to the public in late 2015 to early 2016


The Retail Connection could not release names of retailers interested in the space because the firm is still working on lease agreements with the stores


A Home2 Suites by Hilton hotel is under construction west of La Frontera Boulevard and east of the Emerson buildings


West of the Emerson buildings is the coming South University campus, a for-profit university based in Savannah, Georgia


North of the campus, the Camden at La Frontera apartment complex, though still under construction in some parts, is now leasing. By the time it is finished it will add 300 units to the area


Drivers will also soon see office space going up off the westbound SH 45 N frontage road, though it will be outside the city limits. The office is called Frontera Ridge and will be composed of two four-story office buildings with about 200,000 square feet of space


Though the corridor is a major economic hub for Round Rock, much of it is outside the city limits. Residents might not know it from driving on SH 45 N, but they are in the county’s jurisdiction after passing CR 172. If they do a U-turn onto the south side of SH 45 N they are then in Austin and can see the corridor’s biggest development


The Auro development, which got its name by fusing the names of the cities of Austin and Round Rock together, is a planned 59-acre, mixed-use development on Austin’s northern border with Round Rock


The Neil Richards Group, the project’s developer, states Auro will have multifamily housing, retail, office space, entertainment and hospitality. Furthermore, a new hospital will sit in the middle of the development, providing jobs and health care to the region


Sitting outside Round Rock’s city limits, the city will miss out on potentially millions in tax revenue. But Wiseman said what is good for the region is good for Round Rock


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