Scents, streaming music drives Mood Media's global push

Apr 8, 2014
Austin Business Journal

Mood Media, the Austin-based company that creates favorable settings in businesses with music, lighting and other effects, has launched a new website to better position its service offerings. The site, which was built with in-house creative talent over a five-month period, launched last month as the company looks to market its services to single-location businesses as well as regional chains seeking to make their stores more welcoming


Mood Media, which trades on the Toronto Stock Exchange, was created in 2013 from the merger of Austin-based DMX and North Carolina-based Muzak. It has more than 400 employees in the Austin area, operates in 46 countries and reported more than $500 million in revenue in 2013. In addition to music and signage, the company offers custom scents and interactive mood settings designed to help make customers feel more welcome and, hopefully, more likely to buy


“The broad hope is to tell a better story about what we can offer our existing clients and explain who we are to new businesses,” said Ken Eissing, Mood Media’s president of North American operations. “Our roots have obviously been in music because people know Muzak but the question is what kind of overall energy does a business want to convey to its customers in their store? Most businesses, you don’t have to sell them on the concept of using music in their store and we believe that a good store experience sells itself.”


Eissing said the company is about to launch its new Mood:Mix streaming product, which is targeted at small businesses and lets a user switch between various music channels using mobile devices. The innovation allows a business owner to easily change the mood and feel inside their store depending on the time of day and traffic levels


The growth strategy comes as Mood Media moves forward following the merger last year. Eissing said the company will soon be in the market for office space for all of its employees, which are currently split between a downtown office and another in South Austin


Eissing said basing the company out of Austin – instead of Muzak’s headquarters in Charlotte, N.C. – made sense because of the city’s musical heritage and pool of technical workers who could help push the company forward in the digital marketplace


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