Software firm SonarDesign raises capital

Jan 16, 2014
Austin Business Journal

Software maker SonarDesign Inc. has reported raising $1.5 million of a planned $3 million financing


The Austin-based company collected the capital from 13 investors, according to a Tuesday filing with the U.S. Securities and Exchange Commission.


SonarDesign, which launched in November 2012, has developed tools designed to enable “creative professionals” to generate applications without knowing coding, CEO Jerry Bowerman told the Austin Business Journal last month. The company employs 11 workers but he expects that number to rise to 25 this year


After a year of beta testing, SonarDesign launched in December tools designed for developers to produce software using Web browsers rather than conventional operating systems.


The tools would enable users to avoid designing applications limited to operating systems designed specifically by Apple Inc. (Nasdaq: AAPL), Microsoft Corp. (Nasdaq: MSFT) or Google Inc. (Nasdaq: GOOG), Bowerman said


SonarDesign plans to operate with a model that provides the first five applications for free. More robust subscriptions cost $60 or $160 per year


Bowerman is also a managing member of Trecord Ventures LLC and a board member of LucasFilm Ltd. He was previously the president and founder of Media Cloud and chief operating officer of Electronic Arts Canada


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