Software maker Incent Games increases funding to $750K

Dec 15, 2014
Austin Business Journal

Sales contest software maker Incent Games Inc. boosted a previously reported financing, raising the funding amount to $750,000


In April, the startup completed a $640,000 seed funding that executives planned to use to boost its sales and marketing program. Investors had the right to invest another $110,000 by December 2014


The Austin-based company collected the capital from 10 investors, according to a Monday filing with the U.S. Securities and Exchange Commission


Investors included ATX Seed Ventures, the Central Texas Angel Network and Austin-based Marvel Venture Partners LLC, the company said in April


Incent Games, which launched in mid-2013, develops software called FantasySalesTeam that operates sales contests for employees. It employed 10 workers and several contractors earlier this year, CEO Adam Hollander said


FantasySalesTeam costs $20-$35 per month for each user. The concept is designed to fuel sales by asking sales people to compete against each other, he said


FantasySalesTeam has attracted more than 50 client companies — including tech giant Hewlett-Packard Co.— and released its second version in April. But Hollander planned to grow the business with several changes that includes additional sales and marketing employees combined with appearances at trade shows



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