Spredfast Expands Operations in Europe
Feb 13, 2014
Spredfast, the leading independent social relationship platform, today announced its entrance into Europe with the opening of its first office in the United Kingdom. Among the more than 300 enterprise brands that choose Spredfast to manage their strategic social programs, many are already running social operations on a global level. Currently the company serves customers in more than 20 different countries including British Airways, Vodafone UK, and Reed Business Information - UK. Now with a U.K. hub in London, Spredfast will be able to support the increasing demand from international brands and further its global expansion efforts
This move comes on the heels of a record funding round for Spredfast, where the company raised $32.5 million in growth capital. In order to achieve the company's aggressive global expansion efforts, Spredfast selected the U.K. to serve as a home base for entry into the booming European market. According to Forrester Research, social media marketing spend will reach €3.2 billion in 2017, a drastic increase from the €1.4 billion spent in 2012. The amount of social network users in Europe is also expected to rise to more than 70 percent by 2017
Oana Neumayer, vice president of EMEA, will lead Spredfast in the U.K. In this new role, Neumayer will be responsible for overall management of Spredfast's U.K. operations including sales and continued growth of the Spredfast community. Previously, Oana served as Managing Director of Syncapse EMEA and APAC, where she spearheaded the company's global expansion efforts and managed strategic partnerships with multiple Fortune 500 clients.
"Spredfast experienced unprecedented growth in 2013, as did the social media market itself -- changing from a mere broadcast medium to one that is much more targeted," said Rod Favaron, CEO of Spredfast. "With this in mind, our company is committed to providing every brand, worldwide, with the most robust, social relationship platform on the market so they can reach their customers in a highly targeted, effective way and build lasting relationships. By opening an office in the U.K. and bringing on Oana, we are taking our first step -- of many -- towards global expansion."
Through the Spredfast platform, brands are equipped with the most robust targeting options available to better reach niche audiences across major social networks, such as on Twitter where companies can directly target organic tweets by country. Spredfast's platform also provides brands with best-in-class tools to manage, engage, listen, and measure their strategic social programs.