St. Louis marketing firm opens Austin office; takes aim at startups

Jan 26, 2015
Austin Business Journal

Spoke Marketing, a startup and entrepreneur-focused agency based in St. Louis, has opened an Austin office with the hope of tapping into the city's thriving small business scene


The office is being led by managing director Joanna Heinrich and the company plans to hire more staffers in Austin as its business here grows. Spoke typically works with tech and startup companies with between $1 million and $50 million in revenue and its client list includes the University of Kansas, Suddenlink Communications, WageWorks and MediBeacon


Company partner David Meyer told Austin Business Journal that Austin made sense as an expansion target for the 14-person company because of its approach to improving business execution for new companies


"When we looked at the Austin market we saw a Silicon Valley kind of thing going on, and we saw that we were in a position to help new companies there," Meyer said. "Most companies when they start out don't have marketing plans and so they don't execute anything. What they're doing instead is holding a series of fire drills."


Heinrich is running Spoke's Austin efforts from a co-working space in East Austin. Meyer said more permanent office space could become a need as it adds Austin clients and staffers to help manage that business


Spoke brought in $1.4 million in 2014 growth rate and Meyer said the company is aiming for that level of growth this year



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