Stag clothing store heads to California, more Texas openings ahead

Sep 17, 2014
Austin Business Journal

Stag, the menswear clothing store on South Congress Avenue, has opened a second location in Venice, California and is also set to expand into Dallas and Houston in the coming months


The expansion comes thanks to the success of the store that opened in 2009 and has been featured in Esquire and GQ magazines as one of the best U.S. men’s clothing stores


Co-owner Steven Shuck said he and his business partner Don Weir had considered expanding for the past two years and the right real estate opportunity in Venice opened up that let the store open in a walkable, high-traffic development similar to the South Congress location. The Dallas store will open in early November in the Knox-Henderson section of Dallas, and the Houston location will open in the high-end retail section of Westheimer Road in early 2015


Shuck said the distinct real estate type of the store made it difficult to consider a second Austin location as the company considered its expansion possibilities


“I wouldn’t rule a second Austin location out, but we like a street location with heavy foot traffic and a setup where we feel like we’re a part of the neighborhood around us,” Shuck said. “I can’t say we’d never go into a mall or a strip center, but it’s not our first choice.”


Shuck wouldn’t disclose the company’s revenue but said the business’ success has allowed the expansions to be self-financed. He said Stag has experienced strong double digit revenue growth every year since it opened and that its figures for revenue per square foot and average transaction are double and triple what is typical in the retail clothing industry


The other Texas locations will be slightly bigger than the Austin store – 2,400 square feet in the final build-out of the Dallas store, and 3,200 square feet in Houston – and Shuck said the extra space will let the company expand its offerings. The store’s main appeal has been a blend of modern workwear and vintage-style flannel, denim and leather goods along with footwear and grooming supplies


“There’s a product mix that has made us successful and the core of that will remain the same, though we’ll have some room to tweak things for each market,” he said. “Some of them might have more price tolerance than what we see in Austin so we can try things with a higher price point.”



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