Tech startup turns to Reddit to recruit workers

Nov 18, 2013
Austin Business Journal

The same day it announced a major financing round, OneSpot Inc. has turned to Reddit.com to recruit workers


The message poster, who was identified as the chief technology officer, titled his message with a reference to the $5.3 million funding round. The tactic underscores the creative measures local technology companies are taking to fill a surging number of vacant developer positions


It reads in part: “Howdy, I’m the co-founder and CTO of OneSpot,” the message opens. “We’re staffing up quickly and we’re hiring senior developers. They should be proficient java programmers, fun to work with, and interested in solving hard problems. We’re based in one of the nicest offices in Austin in the center of downtown.”


OneSpot, founded in 2005 by Matt Cohen, initially combined multiple sources of online content into news feeds. In late 2011, it pivoted with an online tool designed to improve the content and targeting of banner advertising. The company now employs 12 workers


The investment increases to $6.8 million the amount of investment capital OneSpot has received since pivoting its business model, but $9.5 million since launching


In early 2010, the company’s first iteration raised $682,000 of a planned $1 million round of funding from a syndicate of 12 investors, according to a filing with the U.S. Securities and Exchange Commission. The funding came a little more than a year after OneSpot closed a $4.2 million Series A funding round. Investors included Dallas-based Silver Creek Ventures


Print Article opens in new window