The Challenge

LatinWorks, an Austin-based advertising and marketing firm, was considering relocating its downtown headquarters outside of the CBD in order to reduce the costs of both rent and parking. However, they were faced with four key challenges:

1. Maintaining Culture

LatinWorks loved the benefits of its CBD location: walkable amenities, strong recruiting, and proximity to downtown clients.

2. Establishing Brand

At just over 50,000 square feet, LatinWorks wanted to be the primary tenant in their new building in order to establish the building as “The LatinWorks Building.” This limited their options in Central Austin to smaller office projects.

3. Having Room to Grow

The firm needed the flexibility to allow for future growth within the new space.

The Solution

After an extensive site search, AQUILA introduced LatinWorks to the Rollingwood Plaza project, a planned, three-building Class-A development just minutes from the CBD. The development featured direct access to the Greenbelt and great downtown views, both of which lent to the “cool factor” that was crucial for LatinWorks’ recruiting and prevented the project from feeling like a suburban complex.

The 67,000-square-foot size of Rollingwood Plaza, Building II presented LatinWorks with the opportunity to be the primary tenant and allowed AQUILA to obtain building signage for them during lease negotiations.

After finding a space that fit both LatinWorks’ location and size requirements, we then faced the challenge of obtaining maximum flexibility in the lease. AQUILA eventually negotiated options for both growth and downsizing, including the ability to take the entire building or reduce its square footage by up to 15 percent.

The LatinWorks lease was the key lease secured in order to kick off the construction of Rollingwood Plaza, Buildings I & II.

The Results

The relocation allowed LatinWorks to achieve its overall budgeting goals; despite the space being a brand-new, Class-A development, the final lease saved the firm approximately $8 per square foot compared to a comparable downtown lease.

With this new lease, LatinWorks more than doubled its Austin presence, expanding from its previous 25,000 square feet to an eventual over 52,000 square feet.  While the firm initially subleased a portion of the space, they intend to continue to grow throughout the time span of their lease.

In addition, there are expansion options in the lease that will allow LatinWorks to grow beyond the current size of its lease. This steady growth over time will directly correspond with a steady creation of jobs in Austin for an extended amount of time.


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