When marketing a new development or redevelopment it is very important that potential tenants and tenant rep brokers have a clear image of what your property will look like when it comes to life.
While your architectural firm will likely be able to produce good quality renderings, at AQUILA our project leasing and marketing experts almost always recommend hiring a visualization firm to produce photorealistic renderings that can be utilized in the marketing campaign for your property.
Our clients always ask for our list of trusted rendering firms, and we’ve decided to share this list with you in this article.
Location: York, Pennsylvania
abSketches is a Pennsylvania-based visualization company that produces photorealistic renderings of commercial, hospitality, institutional and residential developments.
Some of our favorite projects by them include:
- Yorktowne Hotel that brings the hotel to life with holiday decorations and snow with small details like icicles and Christmas trees as well as a mural.
- The Foundry that puts you inside an industrial-style building with office space, a brewery, and elaborate chandeliers that create a uniform aesthetic for the project.
- Hard Rock Hotel that gives you a virtual tour of the hotel through a video of electronic models that transform into realistic renderings, giving you an intimate look at the entire project.
The firm also offers interactive services, including 360 videos and walkthroughs, branding and design, and video production, including the incorporation of photorealistic and illustrative renderings.
Location: Portland, OR
BOGZA is a creative visualization studio that produces immersive 3D visuals for emerging real estate projects.
Here is a project that we worked with Bogza on that we are very happy with:
Mueller Business District
Mueller Business District Alpha Building is a 235,000 SF Class A mixed-use development planned for Austin, Texas, featuring ground floor retail and office. Shorenstein is developing the building in coordination with Catellus and Page is the architect for the project.
This project is in Austin’s Mueller neighborhood, surrounded by high-end restaurants, bars and entertainment spots for people of any age.
Bogza was able to capture the sophistication of the building in these renderings, while also showing off the vibrancy of the surrounding area.
Bogza was also able to bring Alpha Building’s outdoor paseo to life with elaborate landscaping and perfectly tuned lighting.
Location: Shanghai, China
Devisual is a Chinese visualization firm that has worked on multiple projects in Austin, Texas, including Arena Tower, which AQUILA is leasing. We were so impressed with their work on this project we wanted to include them on the list.
The firm specializes in producing beautiful photorealistic renderings and competes in several international rendering competitions.
These are two examples of projects from Devisual that we think are impressive:
Arena Tower is a 450,000-SF, Class A office development planned for Austin, Texas. Capella and Cypress Real Estate Advisors are developing the project alongside Greenbelt Commercial, and Page is the architect for the project.
The project sits just outside of the Domain and is immediately adjacent to the planned Austin FC soccer stadium.
Not only was Devisual able to visualize the building, but they were also able to incorporate Austin’s future MLS soccer stadium into the rendering as well.
This allows viewers to truly see the project’s proximity to the stadium and understand how the two developments will sit together.
Devisual also created street-view visualizations that activated the ground floor of Arena Tower, incorporating the MLS stadium (note the giant white trusses to the right of the building).
200 West 6th Street
200 West 6th Street, also known as Indeed Tower, is a Trammell Crow development under construction in downtown Austin, Texas.
The project was designed by Page architects and has been fully leased by Indeed, who announced the lease and plans to hire 3,000 employees in May 2018.
The renderings by Devisual place the new tower seamlessly into the existing Austin skyline and show the building illuminated against the night sky.
Devisual also shows the building on a human scale. This one shows what the streetscape will look like against the glass lobby interior.
Location: Austin, Texas
Frost Visualizations focuses solely on the production of visualizations, including renderings, virtual reality and animations.
An Austin based firm, Frost Visualizations works with a number of the city’s top local architects, including Bercy Chen, Michael Hsu, Specht Architects, Matt Fajkus and more, on commercial and residential developments.
Our top picks from Frost Visualizations include:
Bercy Chen Studio
Bercy Chen Studio is a design and construction studio in Austin, Texas. This building is located in Austin’s unique Eastside.
The colorful books and other small details bring this building to life and highlight the amount of space in the building.
With the attention to detail and photorealistic aspects, these renderings would pass as photographs to most.
The Arrive Hotel is a part of the transformation of Austin’s eastside. Arrive hotels are community-focused and this is reflected in the design of their East Austin hotel.
This street-level rendering shows the unique details of the bottom floor and people interacting with the building – bringing life to the rendering.
The design reflects the unique architecture of the area and is brought to life in this photorealistic rendering.
Location: Los Angeles, California
Kilograph is a branding and visualization firm based in Los Angeles, California, that offers 3D illustration, film and animation, web design and branding, virtual reality and real estate marketing services. They have done a lot of work in Austin, including 6XGuadalupe, RiverSouth and UpCycle.
At AQUILA we haven’t worked directly with Kilograph on still renderings, we have worked with them on 3D animations and can vouch for their professionalism, creativity and ability to stick to tight deadlines.
Their portfolio is a knockout, and while it’s hard to pick just three, here are our favorites:
1111 Sunset a vibrant mixed-use development from Palisades in Los Angeles. The project, designed by SOM, is a redevelopment of the dormant Metropolitan Water District headquarters located along Sunset Boulevard just north of downtown LA.
The renderings put the project into context of both its immediate surroundings and LA overall, while other illustrations put the viewer at street level to appreciate what the project will look like from the ground once it is built.
Houston Center is made up of four office towers and 200,000 SF of retail, and renovation plans include the development of a large central plaza to activate the ground level.
By featuring the project at dusk, Kilograph adds appeal and allows Houston Center to glow.
The plaza is also shown in context with the surrounding commercial space and street, while still showing activation throughout.
West Hollywood Hotel
Although not much is known yet about development plans, these renderings of the project were released in December 2018.
Kilograph’s beautiful rendering of the project allows the viewer to visualize a complex design and shows beautiful detail including levels of transparency juxtaposed against natural plant textures.
Plus Development is representing property owner Silver Creek Development Co. on the project.
While we’re confident that you will find success working with any of these firms on your project, we’d love to talk to you more about your specific property marketing needs.
To chat with one of our project leasing professionals, please request a consultation today.
Or, to continue learning about marketing your development, check out these helpful articles:
- 10 Best Examples of Commercial Real Estate Video Marketing
- How Much Does It Cost to Market a Commercial Property?
- 4 Benefits of Professional Photography for Commercial Real Estate