Originally published July 2017, updated January 2022.

With the addition of The Domain’s Northside and Rock Rose, the Domain has seen tremendous growth in the past several years in all aspects of real estate including retail, restaurants, residential, hotel and office.

To discover the best places to try out as well as see which major tenants office in the area, keep reading.

Read Next: Northwest Austin: Understanding the Arboretum/Domain Micromarket

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Where is the Domain?

The Domain is located in North Austin and is a part of the Northwest micromarket.

 

 

Why is the Domain is a good place for offices?

The area has a fantastic live-work-play environment. There are so many restaurants, bars and things to do in the area which have a huge draw to these younger employer bases. They can pay less to be in the Domain compared to downtown, have more access to talent and get similar amenities in the area (all with less traffic than Downtown Austin).

Q2 Stadium, home to the Austin FC team is also a huge draw for companies and residents alike. The games have become a must-see Austin event for both residents and visitors.

Companies like Vrbo, Amazon, Indeed and Facebook all have office space in the Domain and we see no signs of growth in this area slowing. 

 

Who are the largest tenants in the Domain?

Office

Tenant SF Occupied Property
Amazon 600,645 Domain 2, 7, 8 & 10
Indeed 493,794 Domain Tower, Domain Gateway
IBM 481,050 Domain 45
Facebook 422,458 Domain 8, 12
Vrbo 607,630 Domain 11

Retail

Tenant SF Occupied Property
Macy’s 129,354 3311 Esperanza Xing
Dick’s Sporting Goods 80,426 3210 Kramer Ln
Neiman Marcus 80,000 3400 Palm Way

 

What are the largest properties in the Domain?

Office

Building SF Owner
Domain 45 481,050 Stonelake Capital Partners
Domain 11 324,000 Cousins Properties
Domain 12 320,102 Cousins Properties
Domain 8 316,888 Cousins Properties
Domain Tower 309,883 iStar, Inc

 

What are the best restaurants in the Domain?

If I want to eat somewhere that has a great environment with live music, I go to Culinary Dropout. If I am feeling something healthy, then I head to Whole Foods or Flower Child.  

If I want to watch a football game at a bar with good food, then I like Lavaca Street Bar. You then have to top off dinner with a cupcake from Sprinkles! You won’t regret it (unless you eat too many).

Culinary Dropout

 

What are fun things to do in the Domain?

If it’s a nice night, I like to walk around and explore. There are so many new restaurants, bars and shops that it seems like I always find something new each time I get out.

I also enjoy going to TopGolf on Friday or Saturday when they have live music. The secret is getting a bay on the top floor where they have an outdoor bar and music playing.

If you can get a ticket, attending an Austin FC game is one of the best things you can do in the Domain. These games are high-energy and authentically Austin.

Wonderbar on Rock Rose.

 

How did the Domain expansion add to the appeal of the area?

It has brought in a ton of new restaurants and shops that have helped keep the Domain area on the rise. The “old” Domain as I call it was a little outdated. It is interesting to see some of the retailers that were located in the first phase of the Domain moving to the Rock Rose/Domain Northside area. I think where they have really hit it big in Phase 2/Rock Rose area was bringing in a ton of new Austin restaurants. It feels a lot more like you are on West 6th now.  

 

How will the Domain continue to grow?

They will continue to add more office space to The Domain which will create a cool and fun lunch vibe throughout the week. Additional planned developments in the area include Arena Tower, 7700 Parmer’s next phase and Stonelake’s residential developments.

You can easily spend a long weekend at the Domain and never get bored, it has definitely earned the title of Austin’s second downtown.

 

Download This Domain Austin Infographic
 

Each month in 2017, AQUILA will be featuring a different Austin Neighborhood Spotlight. Check our blog next month for the next featured neighborhood. View our previous neighborhood spotlight infographics.

Click to view our available inventory report
 

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