This article is updated annually and was last updated in October 2024.

Located 30 miles north of Austin, Georgetown is a rapidly growing city home to the Most Beautiful Town Square in Texas.” Just north of Round Rock, TX, Georgetown is a burgeoning Austin suburb drawing in many residents and businesses.

In this article, we guide you through everything you need to know about Georgetown including:

 

Where is Georgetown, Texas?

Georgetown is located 30 miles north of Downtown Austin. Georgetown centers along IH-35, encompassing the intersections of SH 130 and Hwy 29. 

 

How big is Georgetown, Texas?

Georgetown has a growing population of 96,312 people and, according to the U.S. Census Bureau, Georgetown was the Fastest-Growing city in the U.S. between 2020 and 2021.

Georgetown encompasses 47.86 square miles of land.

Georgetown is home to the “Most Beautiful Town Square in Texas.”

 

What are the key demographics in Georgetown, Texas?

The majority of Georgetown’s population is considered to be of working age, between the ages of 18 and 65.

Age of Georgetown, TX Population
Under 18 Years of Age 19.1%
18 – 64 Years of Age 52.4%
65+ Years of Age 28.5%

Source: U.S. Census Bureau

The majority of Georgetown’s residents have at least a high school education with 94.4% of the population aged 25 and older having a high school diploma or higher. And many are college-educated, with 48% earning a bachelor’s degree or higher. This is far greater than the rate of college education across the state, but a bit lower than in neighboring Austin, Texas.

The median household income in Georgetown is $80,416, slightly higher than the U.S. average of $69,021.

Georgetown Demographics Compared to Austin and Texas
  Georgetown, TX Austin, TX State of Texas
High school graduate or higher (age 25+) 94.4% 91.1% 85.2%
Bachelor’s degree or higher (age 25+) 48% 56.5% 32.3%
Median Household Income $87,465 $86,556 $73,035

Source: U.S. Census Bureau

The majority of Georgetown’s residents are married. Of its population, 57.17% are married, 25.48% have never been married, 10.02% are divorced, 1.12% are separated, and 7.33% are widowed.

The average commute to work for residents of Georgetown is 26.9 minutes, nearly the same as the U.S. average of 26.7 minutes.

 

What makes Georgetown an attractive place for people to live?

Georgetown’s reputation as one of the fastest-growing cities in the nation, along with its many attractions, strong business climate, and proximity to Austin, is drawing in many newcomers.

Schools in Georgetown, Texas

For families, Georgetown offers exceptional academic opportunities. Georgetown Independent School District serves over 13,000 students in 18 schools. The school district has been recognized as a District of Distinction(DoD) for the past several years.

Housing Prices in Georgetown

According to Redfin, the median sale price of a home in Georgetown is $425,000 while the median sale price of a home in Austin is $548,250. More affordable housing opportunities combined with Georgetown’s wide variety of schools, attractions, and businesses make Georgetown an attractive place for families and businesses alike. 

Median Housing Price Price Per SF
Georgetown, Texas $425,000 $218
Austin, Texas $548,250 $328
Texas $379,000 $178

Source: Redfin, October 2024

 

What is there to do in Georgetown, Texas?

Downtown Georgetown

Georgetown’s reputation as having “The Most Beautiful Town Square in Texas” and award-winning Main Street have attracted tourists, residents, and businesses alike. 

Georgetown became a Main Street America Accredited Program as of 2020. The program implements guidelines and offers resources to businesses and historic landmarks in order to preserve the vibrancy and vitality of Georgetown’s downtown area.

Downtown Georgetown is the epicenter for all things Georgetown. The town center has state-of-the-art dining, shopping, and entertainment. From antique stores and museums to the Palace Theatre and All Things Kids toy store, there’s something in Georgetown for everyone. 

Downtown is also home to the Georgetown Public Library, which was awarded the 2018 National Medal for Museum and Library Science. For residents and visitors of Georgetown, there is always something to do.

Georgetown, Texas

Main Street in the Georgetown Square.

Outdoor Fun

If you are a fan of outdoor activities, Georgetown has everything you need.

Lake Georgetown is located in Northwest Georgetown and has something for everyone. The lake is great for a day of boating or fishing. You can even make a weekend of it and camp near the shore. If water isn’t your thing, you can choose to hike part, or all, of the 16 miles of hiking trails.

A similar outdoor option is Blue Hole Park, just north of Downtown Georgetown. This beautiful park offers a refreshing lagoon, trails, picnic areas, swimming, and fishing.

Looking for a place to escape the heat? Inner Space Cavern is the spot for you. This beautiful cave contains amazing formations, fossils, and more. The cave stays 72 degrees year-round (but can feel like 80 with humidity).

Inner Space Caverns - Brad Fults Georgetown, Texas

Inner Space Cavern. Photo courtesy of Brad Fults.

Southwestern University

Southwestern University is located in Georgetown and was founded in 1873, making it the first institution of higher learning in Texas. Southwestern University (SU) is a private, four-year, undergraduate, liberal arts college. 

Events in Georgetown

One of Georgetown’s most popular events is the annual Red Poppy Festival. This is a three-day event in Georgetown’s historic square. These days are filled with shopping, eating, parades, art, inflatables, music, and more.

Georgetown also offers a few great holiday celebrations. The annual Christmas Stroll surrounds the Georgetown Square featuring a parade, arts, and craft booths, appearances from Santa and the Grinch, seasonal treats, and more. You can also attend the Lighting of the Square before the holidays. More than just Christmas lights, this event also offers children’s activities, photos with Santa, and other entertainment.

Georgetown, Texas

The Lighting of the Square.

 

What kind of businesses are located in Georgetown, Texas?

Georgetown is home to a range of businesses, including advanced manufacturing, professional services, and life sciences.

Airborn Inc., an electronic parts manufacturer, is one of the major employers in Georgetown. The global company has its corporate headquarters in Georgetown and serves customers across industries such as aerospace, energy, and telecommunications. Other advanced manufacturing companies in Georgetown include Chatsworth Products, a multi-national information technology products manufacturer, and CelLink, an electronics manufacturer. A full list of major employers can be found on the Georgetown website.

Georgetown’s professional services industry has brought in many businesses in creative design, engineering services, and software and information technology. 

Georgetown’s life sciences industry has drawn in healthcare, pharmaceutical, and medical technology businesses. Some of the major life-science employers in Georgetown include St. David’s Hospital, Smile Doctors, and Rock Springs Hospital.

 

What are the main reasons companies choose to locate their businesses in Georgetown, Texas?

Like most Austin suburbs, businesses are drawn to Georgetown because it provides access to Austin with all the benefits of a small town combined with big-city amenities. 

Access to All of Texas and Beyond

Georgetown’s location along IH-35 is a major draw for businesses that rely on access to major U.S. highways for distribution and transportation. Not to mention, Georgetown is located within 200 miles of Houston, the Dallas-Fort Worth area, and San Antonio, making Texas’ major cities highly accessible in all directions.

Incentives Available

The City of Georgetown offers a variety of incentives for businesses including, but not limited to, low taxes, bonds, and quality utility services. 

Additionally, Georgetown offers a “Triple Freeport” exemption on qualified inquiries. The city also offers personal and real property sales tax abatements to qualified businesses. 

Georgetown is also within the Foreign Trade Zone of Central Texas Inc (FTZ 183). 

Abundant Talent

The growing workforce in Georgetown is another factor that draws businesses in. Georgetown’s labor shed encompasses over 700,000 workers, stretching north to Temple and south to Austin. The labor shed is well-educated with 48% of the labor shed having earned a Bachelor’s degree or higher. 

Additionally, retail businesses are especially drawn to Georgetown as the city has become an emerging regional retail destination with a growing demand for retail. 

 

Who are the largest tenants in Georgetown?

Industrial Tenants in Georgetown

Tenant Square Footage Occupied Property
GAF Energy 449,642 110 SE Inner Loop
ZT Systems 435,714 NorthPark35, Building 6
US Farathane 409,822 GTX Logistics, Park Building 1
GAMA 297,057 NorthPark35, Building 5
FMT 232,912 Gateway35 Commerce Center Building 3
Texas Outdoor Power Equipment 224,912 2301 Airport Rd
Onx Homes 204,208 Crosspoint Industrial Park, Building 1

Office Tenants in Georgetown

Tenant Square Footage Occupied Property
Citigroup 334,021 201 Blue Ridge Dr.
Airborn 102,092 3500 Airborn Circle
Lonestar Circle of Care 31,624 The Georgetonian
Williamson Central Appraisal District 31,000 625 FM 1460
Georgetown Plastic Surgery 25,435 Austin Avenue Medical Plaza

Retail Tenants in Georgetown

Tenant Square Footage Occupied Property
Walmart 198,478 Rivery Towne Crossing
Costco 160,437 2201 N IH 35
H-E-B 126,455 1010 W University Ave.
Target 123,572 Wolf Ranch Town Center
Home Depot 112,004 Rivery Towne Crossing
HEB 102,000 19348 Ronald Reagan Blvd

 

What are the largest properties in Georgetown, Texas?

Notable Large Industrial Space in Georgetown

The largest industrial properties in Georgetown include:

  • 110 SE Inner Loop (449,642): 100% leased to GAF Energy
  • NorthPark 35, Building 6 (435,714): Owned and occupied by ZT Systems
  • Georgetown Logistics Park, Building 1 (425,144)
  • GTX Logistics Park, Building 1 (409,822): 100% leased to US Farathane
  • Blue Springs Business Park, Building 1 (310,366)
  • Blue Springs Business Park, Building 2 (310,366)
  • NorthPark35, Building 5 (297,576): 100% leased to GAMA

Large Office Space in Georgetown

One of the largest properties is Citigroup’s Georgetown Data Center Facility at 201 Blue Ridge Dr. The 55-acre property has 334,775 square feet of flex space and is owned by Citigroup, a financial services company. The building was awarded the Leadership in Energy and Environmental (LEED) certification at the Gold Level from the US Green Building Council in 2009. 

Other notable large office buildings in Georgetown include The Georgetonian, a multi-tenant office building at 205 E. University Ave. with 63,840 square feet of office space, and Tamiro Plaza Phase 1 at 501 S. Austin Ave. with 38,000 square feet of office space.  

Large Retail Space in Georgetown

One major retail project in Georgetown is the Wolf Crossing and Wolf Lakes retail center. Wolf Crossing is expected to hold 250,000 square feet of space, bringing dining and shopping to residents of Georgetown. Wolf Lakes Village will be a mixed-use 164-acre development. The Wolf Lakes Village project is expected to include a 725,000-square-foot regional employment center as well as retail, entertainment, hotel, and housing space.  

Other large retail centers in town include Republic Square Shopping Center with 117,018 square feet of retail space and Williamsburg Village with 88,130 square feet of retail space. 

Georgetown also has large properties leased to retail giants including the 123,886-square-foot building at 1021 W. University Ave. leased entirely to Target, a 200,478-square-foot building in Rivery Towne Crossing leased entirely to Walmart, and a 112,004-square-foot building in Rivery Towne Crossing leased entirely to Home Depot

 

Conclusion

Georgetown is a fast-growing Austin suburb that offers multiple advantages for families and businesses alike. For those who want access to Austin and all the benefits of a small close-knit community, Georgetown is the perfect place for your company and employees.

Is Georgetown not the place for you? Check out some of these other Austin suburbs:

 

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Omar Nasser | Industrial Real Estate Expert

Omar Nasser, SIOR

Omar knows the Central Texas industrial market inside and out. He works on project leasing assignments, tenant representation requirements, and commercial real estate investment, and user sale opportunities.

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